Privacy Policy

This Privacy Policy applies to all information collected through our website and through the provision of our services.

Please read this Privacy Policy carefully so that you can make informed decisions about sharing your personal information with us.

If there are any terms in this Privacy Policy that you do not agree with, please discontinue use of our site and our services, and contact us to request the erasure of your personal information.

As privacy and confidentiality is important to us, if you have any questions or concerns about our Privacy Policy or our practices about how we handle your personal information, please contact us at

You can also opt out of receiving emails from us at any time.

1. What Data Do We Collect?

Summary:  There are two types of data that is collected from you:

a) information that you voluntarily provide to us such as your email address or payment details; and

b) information that is automatically collected such as cookies or IP (Internet Protocol) address.

a) Information you voluntarily provide to us

We collect personal information that you voluntarily provide to us when registering on our website, filling out a contact form, expressing an interest in obtaining information about us or our products and services, when participating in activities on the website (such as posting messages), or otherwise contacting us.

The personal information that we collect depends on the type of interactions you have with us, the choices you make, and the products and features you use.

The personal information we collect that you provide us can include any or all of the following:

Name: Your first and last name.
Contact information: Email address, mobile phone number, or any other contact information. If you contact us through our Contact Form on the website, your contact information may be stored by Mail Chimp. You can read their Privacy Policy here:
Passwords and security data: Passwords, password hints, or similar security information used for authentication and account access.
Payment information: We collect data only necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor and you should review its privacy policies and contact the payment processor directly to respond to your questions.
Other personal information: In the context of a therapy and coaching call, conversations, workbooks, exercises, emails, WhatsApps, or any other form of communication where you share personal details about yourself, work details, family situation, challenges you may be facing, or any other personal information.

You agree that all personal information that you provide to us is true, complete and accurate, and that you will notify us of any changes to such personal information.

b) Information that is automatically collected

When you visit, use or navigate our website, some of your technical data is automatically collected.

IP address and other similar information: Although this information does not reveal your specific identity (like your name or contact information), it may include device and usage information, such as your IP (Internet Protocol) address, browser and device characteristics, operating system, language preferences, referring URLs (Uniform Resource Locator), device name, country, location, information about how and when you use our website and other technical information.  This information is primarily required to maintain the security and operation of our website, and for our internal analytics and reporting purposes.
Cookies: Our website also uses cookies to improve your experience while you navigate through the website. Please see # 8 “How We Use Cookies” below for more information on how we use cookies.

2. How Do We Collect Your Data?

Summary:  We collect your data from the information you provide to us directly when you register or actively tell us information or through cookies. Sometimes, we may also receive information about you indirectly from social media or referral sources.

As discussed in #1 “What Data Do We Collect?” above, you directly provide us with your information when you:

Register online or place an order for any of our products or services.
Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
Contact us through our website, email, social media, or other means of communication.
Use or view our website via your browser’s cookies.

We may also receive your data indirectly from the following sources:

Other forms of social media.
Referrals from third parties.

You can always opt out of receiving communications from us at any time by emailing and even though we will be sad to see you go, we will take your name off our list.

3.  How Do We Use Your Data?

Summary: We only collect, use, and process your information to provide products, services or information to you, for legitimate business purposes, to comply with our legal obligations, or otherwise with your consent.

We collect personal information from our website or provided by you for a variety of business purposes described below.

We process your personal information for these business purposes in order to provide you with products, services, or information, to comply with applicable laws, or with your consent.

We use the information we collect or receive for any or all of the following reasons:

Account Creation: To facilitate account creation and login process.
Order Fulfillment: To fulfill and manage your orders of our products or services, or for other contractual reasons. We may use your information to fulfill and manage your orders, send invoices, receive payments, returns, and exchanges.
Provide Services: We use your data to provide coaching and related services to our clients, potential clients, and website visitors. This includes calling, emailing, or otherwise contacting you, and using your personal information to help support your needs.
Order Fulfillment: To fulfill and manage your orders of our products or services, or for other contractual reasons. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made.
Marketing: To send you marketing, advertising, and promotional communications. We or our third party marketing partners may use the personal information you send to us for our marketing purposes, if you have consented to receive such marketing information.
Admin: For administrative reasons like sending you product, service and information, or changes to our terms, conditions, and policies.
Testimonials: We post client testimonials on our website that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name, photo, job title, and testimonial. If you wish to update or remove your testimonial at any time, please contact us at
Feedback: To request feedback so that we can improve our business processes and services.
Web Security: To protect our website to keep it safe and secure, e.g. for fraud monitoring and prevention.
Policy Enforcement: To enforce our terms, conditions and policies.
Legal Reasons: If we receive a subpoena or other legal request, or in order to comply with any legal requirements, we may need to use the data we hold to determine how to respond to such legal requests or to otherwise prevent harm to you or to others.
Business purposes: We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate or improve our website, products, services, marketing, and user experience to help serve our clients better.  This also includes our professional obligations such as keeping track of coaching hours in a logbook for the purpose of getting certified by or renewing our certifications with the International Coaching Federation (ICF) or sharing certain topics anonymously and hypothetically with other coaching professionals to better support our clients or for training or consultation purposes.

4. How May Your Data Be Shared?

Summary: We will share your data only with your consent, to fulfill business obligations, where required to comply with laws.

We will only disclose your information in these situations:

Compliance with Laws: Where we are legally required to do so in order to comply with applicable laws, governmental requests, judicial proceeding, court orders, subpoenas, or other legal or law enforcement requirements.
Reasonably Necessary Reasons: If we reasonably believe it is necessary to investigate, prevent, or take action for these potential situations: possible threats to the safety of any person, violations of our policies, illegal activities, or as evidence in litigation in which we may be involved.
Our Third-Party Service Providers: To third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to perform marketing, payment processing, data analysis, email delivery, hosting services, customer service, and any other related activities. This may involve the use of tracking technology on our website to collect data about how you interact with the website to help us better understand online activity. We do not disclose, sell, rent, or otherwise provide any of your information to third parties for their marketing or promotional purposes.
For Professional Reasons: As part of our professional reporting requirements, we may have to report our client information for our coaching logs to our professional regulatory authority the International Coaching Federation (ICF). You can read about our professional ethics code here:    Should we require consultation to better support our clients or for training or consultation purposes, certain topics may be anonymously and hypothetically shared with other coaching professionals.
Business Partners: We may share your information with our business partners to offer you certain products, services or promotions. You can opt-out of our marketing emails at any time by emailing
Third-Party Advertisers: We may use third-party advertising companies that post ads when you visit our websites. These companies may use information about your visits to our website and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you. Please see #8 “How We Use Cookies” below for more information.
Business Transfers: In the event of any negotiations of a merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, we may share your information with these potential partners.
With Consent: If we have your explicit consent, we may disclose your personal information for other purposes which we will inform you of at the time we receive your consent.

5. How Do We Store And Keep Your Data Safe?

Summary: We use our commercially reasonable efforts to store your information securely in Dubai, United Arab Emirates.  In some cases, your data may be transferred to third party providers in other countries for purposes that we have explained in this Privacy Policy.

We securely store your data through locked physical premises and password protected electronic files.

While we use commercially reasonable measures to protect the security of your personal information, please remember that we cannot guarantee that any measure is 100% secure.

Transmission of your data to and from our website or servers to yours is at your own risk. As the Internet is not 100% secure, you should only access the services within a secure environment.

Our servers are located in Dubai, United Arab Emirates (UAE). If you are accessing our website from outside the UAE, please note that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information.  Please see #4 “How May Your Data Be Shared?” above.

While these countries may not have data protection or other laws as comprehensive as those in your country, we will use our commercial reasonable efforts to take necessary measures to protect your personal information in accordance with this Privacy Policy.

6. How Long Do We Keep Your Data?

Summary: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless it is otherwise required by law or our professional requirements.

We will keep your personal information for as long as it is needed for the purposes for which it was collected or for other business or legal reasons, for example, to comply with legislation for corporate, tax, and other laws or related purposes.

Client Data: We will retain relevant personal information of our clients for at least six years from the date of our last interaction with that client in compliance with our regulatory obligations or other professional requirements. Clients include pro bono and potential clients for whom we may have performed our services without charge.
Website Visitors: We will retain relevant personal information of our website visitors (who are not clients) for at least three years from the date of our last interaction with that visitor in compliance with our regulatory obligations or other professional requirements.

When we have no ongoing legitimate business need to process your personal information or when the above time periods have expired, we may then, without further notice or liability to you, either:

a) delete your data by shredding any paper/physical copies and deleting electronic files; or

b) anonymize your data. Anonymizing your data means removing any personal details from the information so that you cannot be personally identified from it. It might include aggregating your data with other people’s (grouped together so you can’t be personally identified from it) or otherwise strip your data of all personally identifying characteristics.

Any anonymized or aggregate data is not covered under this Privacy Policy, and we may disclose it to others without limitation for any purpose.

7. What Are Your Data Protection Rights?

Summary: You have the right to access, correct, erase, request the transfer of your data, or restrict or object to the processing of your data.

Everyone whose data we have collected is entitled to the following rights:

a) Right to access: You have the right to request copies of your personal data. We may charge you a small fee for this service.

b) Right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

c) Right to erasure: You have the right to request that we erase your personal data if you withdraw your consent or where we no longer need such information.

d) Right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions such as if the information is inaccurate.

e) Right to object to processing: You have the right to object to our processing of your personal data in certain situations if we are able to do so unless we can demonstrate legal grounds for the processing.

f) Right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.

g) If you would like to exercise any of these rights, please email us at

If you make a request, we have one month to respond to you, but we will reply to you as soon as we can.

8. How We Use Cookies

Summary:  We use both necessary (functional) and non-necessary (advertising) cookies on our website, which you can choose to block/disable.

Like other websites, we also use cookies to improve your experience while you navigate through the website.

Cookies are a string of characters sent to a web browser (e.g. Google Chrome or Safari) by a web server (i.e. a software and hardware system which maintain the web applications, generate response and accept data).

Cookies help identify your browser to store your user preferences, keep you signed in, and to help improve your search results, but the information collected here will not be used to identify you personally.

There are two types of cookies:

Necessary Cookies: Necessary cookies are absolutely essential for the website to function properly and to enable security features.

We use these cookies to recognize you on our website and remember your previously selected preferences. These could include your preferred language and location you are in.

A mix of first-party and third-party cookies are used.

Non-Necessary Cookies: Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents, generally for advertising or marketing purposes.

This information is about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address.

We may share some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners.

This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

Disable/Block Cookies: At the bottom right hand corner of our website, you can click on the “Cookie Settings” to disable the Non-Necessary Cookies at any time.

We also use third-party cookies that help us analyze and understand how you use this website.

These cookies will be stored in your browser only with your consent.

You also have the option to opt-out of these cookies although opting out of some of these cookies may have an effect on your browsing experience.

For more information about deleting or blocking cookies, please see:

9. Third Party Websites

Summary: We are not affiliated with any third parties whose websites have links from our website or who may advertise on our site.  Since we are not responsible for your privacy if you visit their websites, please consult their privacy policies.

Our website contains links to other sites whose information practices may be different than ours. There may be articles or links on our website that embed content (e.g. videos, images, articles, etc.) from other websites which may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.

These third parties are not affiliated with us and we cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this Privacy Policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Sites.

As we have no control over the data that that is submitted or collected by these third parties, please review the privacy policies of these websites and contact them directly with any questions you may have.

10. Changes to Our Privacy Policy

Summary: We will revise this Privacy Policy from time-to-time so do check back regularly.

We may make changes to this Privacy Policy and we place any updates on this web page.  This Privacy Policy was last updated on 9th November 2020.

To ensure that you are aware of how we use your personal information, we will update this Privacy Policy where required to reflect any changes to our use of your personal information or as required to comply with any changes to privacy laws.

We encourage you to review this Privacy Policy periodically to be informed of how we use your personal information

11. How Can You Contact Us?

If you have any questions about Privacy Policy, the data we have about you, or you would like to exercise one of your data protection rights, please email us at:

Thank you for trusting us with your data!  We will do our best to protect your privacy and personal information.

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